Motion That Pops
CLIENT
Modelo Chelada
ROLE
Design Creative Ideation Animation
YEAR
2026
PLATFORM
Rich Media
Request
Modelo wanted to extend its brand storytelling into digital advertising formats that captured attention while maintaining the quality and authenticity of its visual identity. The challenge was to transform existing campaign artwork into engaging digital experiences while enhancing the creative with additional brand assets and thoughtful design details.
The Action
I concepted and designed high-impact digital experiences, including Hyperscrollers and Adhesion units, adapting Modelo’s existing artwork into engaging formats built for digital environments. I expanded the creative by sourcing and incorporating additional ingredient imagery and supporting assets to create richer, more immersive brand moments.
Beyond design, I also handled the production build of the units, ensuring the creative was properly developed and prepared for trafficking. This included managing technical requirements while maintaining the original creative vision across each execution.
Highlights
This project allowed me to bridge the gap between brand storytelling and digital performance. By combining strong visual design with interactive ad formats, I helped transform static campaign artwork into engaging experiences designed to capture attention and connect with consumers.
