Commanding Attention
CLIENT
UGG
ROLE
Design Concept Development Art Direction
YEAR
2023
PLATFORM
Out-of-Home Advertising
Request
Out-of-home advertising demands a different approach than traditional digital campaigns. Whether viewed from a passing car, a city sidewalk, or a large digital display, every execution needed to communicate a clear message with immediate visual impact. The challenge was to create bold, memorable creative that remained effective across a wide range of large-format placements.
The Action
I concepted, designed, and produced a variety of out-of-home campaigns, including large-format billboards, posters, transit displays, and digital motion boards. Each piece was designed with scale, readability, and visual impact in mind, ensuring the creative remained effective regardless of viewing distance or environment.
In addition to designing static and motion creative, I art directed the development of a 3D anamorphic billboard experience, collaborating to bring the concept to life while ensuring the final execution remained true to the creative vision.
Highlights
Designing for out-of-home challenged me to think differently about composition, typography, and storytelling. Every execution had to communicate quickly while making a lasting visual impression at scale.
From traditional billboards to motion displays and immersive 3D experiences, this collection demonstrates my ability to adapt creative ideas across multiple environments while maintaining a strong, cohesive visual presence.
