Explore the display technology of tomorrow, today
CLIENT
Samsung
ROLE
Web design
YEAR
2021
PLATFORM
Web
Request
Samsung was preparing to launch its latest QD-OLED display technology and needed to modernize samsungdisplay.com to reflect the innovation and premium quality of its newest product line. The goal was to refresh the visual design while maintaining the site's existing structure, creating a more contemporary experience without disrupting the familiar user journey.
The Action
I played a key role throughout the redesign process, beginning with wireframes and collaborating across multiple teams to shape the site's visual direction. Working within the existing site architecture, I helped transform an outdated experience into a modern website that aligned with Samsung's QD-OLED product identity.
A major focus of the redesign was creating custom visual compositions that showcased the technology's key features. By combining multiple assets into cohesive imagery, I developed artwork that elevated the site's premium aesthetic while helping communicate the innovation behind Samsung's latest display technology.
Highlights
The redesigned website launched alongside Samsung's QD-OLED product line, delivering a refreshed digital experience that reflected the product's cutting-edge design while maintaining a familiar navigation structure.
One of my favorite contributions was developing the custom homepage artwork, which established the visual tone for the site and helped showcase the premium qualities of the QD-OLED technology. This project allowed me to contribute from the early wireframing stages through the final visual execution while collaborating across multiple disciplines.
