Interactive concepts that brought Bissell's cleaning technology to life through rich media.
CLIENT
Bissell
ROLE
Creative Concept Experience Design Art Direction
YEAR
2026
PLATFORM
C-TV Social
Request
Following a successful new business pitch, Bissell partnered with our agency to bring its refreshed brand identity to life across digital marketing channels. With only a limited set of brand guidelines to work from, the challenge was to establish a flexible visual system that could scale across social, display, and campaign creative while maintaining a consistent brand experience.
The Action
I played a key role in shaping the early creative direction by concepting campaign ideas and exploring how the new brand could translate across a wide range of digital formats. Working from a minimal brand guide, I helped establish how the refreshed brand would come to life across digital channels by developing original concepts, selecting supporting visual assets, and creating a flexible design system that could scale across campaign executions.
As one of the first designers to create motion assets for the brand, I developed animated social content and display creative that helped establish the visual language for future campaigns. I also designed and produced multiple campaigns aligned with the broader marketing strategy, ensuring a consistent brand experience across every customer touchpoint.
Highlights
Helping shape the digital expression of a newly refreshed brand was one of the most rewarding aspects of this project. By transforming a limited set of brand guidelines into a scalable creative system, I helped establish a foundation that supported future campaigns across multiple channels. The motion assets, campaign concepts, and design system created during this work became the basis for a cohesive and recognizable digital brand experience.
