A scroll-controlled experience that transformed a traditional banner into an interactive moment of discovery during the FIFA World Cup.
CLIENT
Coca-Cola®
ROLE
Design Creative Direction Animation
YEAR
2025
PLATFORM
HTML5
Request
During the buildup to the FIFA World Cup, Coca-Cola was looking for an interactive way to connect with fans in moments where they were already consuming tournament-related content. The challenge was to create an experience that stood out within the digital environment while encouraging users to actively engage with the brand.
The Action
I concepted, designed, and animated a scroll-controlled interactive experience featuring rotating 3D Coca-Cola cans inspired by the excitement of the World Cup. Rather than relying on a traditional banner animation, I explored how user input could drive the experience, allowing scrolling to control the animation timeline and the movement of the cans.
As users interacted with the experience, the cans rotated at varying speeds until they aligned to reveal a special offer. By transforming a passive advertisement into an interactive moment of discovery, the concept rewarded engagement while creating a memorable brand experience.
Highlights
The concept was approved for the FIFA World Cup campaign and launched during the lead-up to the tournament. The final creative was updated to reflect the in-store Coca-Cola can designs, ensuring consistency between the digital experience and the retail campaign.
This project allowed me to lead the creative process from initial concept through final design and animation, demonstrating how interaction and motion can elevate a traditional advertising format into a more engaging brand experience.
